NEW HAVEN
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Reach New Haven’s most UPSCALE single-family homes!
 RSVP reaches the top 100,000 owner-occupied homes in New Haven:

• Total Homes:  400,000
• Total Owner-Occupied Homes:  312,000
• RSVP Circulation:  100,000
• RSVP Homes as a Percentage of Owner-Occupied Homes:  Top 32%
• Average RSVP Home Value:  $385,000
• Average RSVP Household Income:  $120,000
 
 
RSVP homeowners are:

• Primarily between the ages of 30-64 years of age
• Highly-educated earners; doctors, executives, business owners and professionals
• Affluent consumers eager to save money; 84% often or sometimes open the RSVP postcard deck*
 
*RSVP consumer survey, On Target Research, November 2012